#MyVoiceMyIdentity, an online music contest for budding artists and music enthusiasts to showcase their unique voices and win exciting prizes, has been launched by Shalina Healthcare Nigeria Limited at an unveiling ceremony in Lagos.
This contest is another initiative of Shalina Healthcare, makers of Shaltoux Lozenges, and other leading healthcare products in the Nigerian market, and will be anchored by Sound Sultan, one of Nigeria’s foremost music icons and will run from February till April 2021.
Shalina Healthcare is an Afro-focused multinational company with an active presence in more than twelve African countries. Shalina Nigeria is one of the strong operational bases of the global entity and has been contributing to the Nigeria healthcare system for more than twenty years with quality products. The mission is to provide high-Quality medicines that are Readily Available and Affordable to all. Shalina believes that Quality Healthcare is a right for all Africans.
Shaltoux Lozenges is a strong and proven remedy for sore throat and cough, comes from the stable of Shalina amongst many other quality brands. Its active component is a credible herbal blend that includes Glycyrrhiza Glabra, Terminalia Belerica, Zingiber officinale, Curcuma Longa and Mentha Piperita.
Popularly called Naija Ninja, Sound Sultan will drive the unique digital contest through his online platforms to better connect millions of music-loving Nigerians to the amazing benefits Shaltoux Lozenges is bringing to the marketplace. The Nigerian rapper, singer-songwriter, actor, comedian and recording artist, who is regarded as one of the pacesetters of modern hip hop music in Nigeria will throw up a song challenge, in which contestants will create a freestyle 30-60 second video sound from, using the #MyVoiceMyIdentity theme. The music will sign off with ‘Shaltoux Lozenges, My Voice, My Identify’. Participants featuring packs of Shaltoux Lozenges in the short video stand with an added advantage.
The contestants will use the hashtags #MyVoice#MyIdentity, #Shaltoux Lonzenges #ShalinaHealthcare. Completed videos would be uploaded from the contestant’s Facebook, Instagram, Tiktok, YouTube platforms tagging Shaltoux Lozenges handles on any of the social media platforms.
Videos with the most creativity and tractions, including voice quality, creative rendition, and a high number of engagements will be selected for the grand finale.
Weekly winners will emerge, with people standing the chance of winning fantastic cash prizes and consolation prizes with lots of branded items until the grand finale.
Eight finalists will be judged at the grand finale, with the top three winning cash prizes. The 2nd runner-up will win N200.000, the 1st runner-up N300.000 and the star prize winner, N500.000. There will be other consolations prizes as the product made from natural ingredients seeks to connect with its loyal consumers’ lifestyle and aspirations.
The winners will also have the opportunity to attend events and shows organized by Shalina Healthcare and Sound Sultan, while the multi-talented rapper, actor, comedian and singer will also mentor winners during the weekly interactions.
During the question-and-answer session, the Regional Marketing Manager West Africa – Pharm. Folorunsho Alaran offered deeper insights on some other issues as it relates to the “SHALTOUX” brand. So also is the Head of Brand Marketing, Pharm Sandeep Sahu as well as the Brand Ambassador, Sound Sultan.
What are the duration and economic worth of this brand endorsement?
Mr Alaran
There are two aspects to the context – weekly winners and the grand finale winners that will emerge. The online context will last for exactly one month. We will have two weekly winners for the 4 weeks. The grand finale winners will also emerge at the end from amongst these winners and other contestants. The two weekly winners will be rewarded with cash prizes of 100,000 Naira each and 5 runners-ups with consolation prizes. Cash prizes of 500k, 300k and 200k are up for grabs at the grand finale for the top three winners.
At what point can you differentiate between a normal cough and a Covid-19 symptom?
Mr Alaran
Cough is usually a reflex action to clear the throat, lungs and windpipes of foreign particles, microbes, irritants, fluids, and mucus; it is a rapid expulsion of air from the lungs. Coughing can also be done voluntarily. The cough associated with Covid-19 was initially differentiated as a dry and nonproductive cough, however recent observations have reported also wet and productive cough with this infection. Both coughs due to Covid-19 infection and cough from other causes present and sound the same as the body uses this reflex as a protective mechanism. The Covid-19 infected cough, however, will also present with other symptoms such as fever, fatigue amongst others to diagnose this condition.
Resolving these coughs, however, entails similar approaches which are to address the underlining causes of the coughs, and suppressing the coughs with effective medication. This is where Shaltoux Lozenges comes in handy as a safe and effective herbal formulation.
What advantages does this product have over others in its class in the market?
Sandeep Sahu
Shaltoux Lozenges is a herbal preparation of five ingredients and each of the herbal ingredients plays a different role in providing relief. The 5 natural ingredients providing safe and effective relief are Glycyrrhiza Glabra, Terminalia Belerica, Zingiber officinale, Curcuma longa and Mentha Piperita all working differently to provide relief to cough and Sore Throats. This Shaltoux Lozenges relief provides the Shaltoux Advantage. A superior herbal remedy advantage over competition proffering safety and efficacy.
Sound Sultan
Sound Sultan expressed the importance of marrying the right concept with the right brand, such as the ‘My Voice My Identity ‘and Shaltoux Lozenges. He further states “I am 20 years deep in the game. I know what your voice means to your identity. A little crack in your voice could change your identity. You lose your identity, you lose everything including your career. Shaltoux Lozenges clears your throat and restores your voice and thus your identity”.
How long have you known this product? Is it when you were called to be an ambassador that you got to know it?
Sound Sultan
With our profession, we are always in search of what will clear our throat. The product, Shaltoux Lozenges is not new to me and it has come in handy several times when we are on stage and when one begins to have challenges with crack voice, sore throat, and cough.
